As we’ve already mentioned before, YouTube is the second largest search engine in the world. It also dominates Google searches, with video showing up in 55% of search results, and YouTube accounting for 82% of all those videos.
YouTube SEO is a whole new topic altogether, but for a quick crash course, follow these tips:
Make videos on “video keywords”. These are keywords that have a large number of video results in Google (at least 2+) witch leads to more sales.
- Use these keywords in your video title. Also make sure to name your video file with some keywords. For example, if your video is on “how to sell on YouTube”, the file name and title could be “how-sell-youtube.mp4” and “How to Sell on YouTube — A Step by Step Guide” respectively.
- Use SEO-optimized descriptions. The short and long description below your video have a big impact on SEO. Google uses these descriptions to understand what your video is all about. Make sure to add at least 200+ words of keyword-rich content describing the video in this section.
- Take a look at these YouTube ranking factors to better understand what affects your video rankings. For the most part, it is a combination of the quality of your content (higher engagement = better rankings), your channel authority, and video SEO.