While you’re busy promoting your videos on other platforms, don’t forget to market yourself on YouTube as well.
Here are some strategies you can use:
Create SEO-optimized playlists. These often show up in the “Related Videos” pane and can get your additional views.
Create a separate segment asking people to subscribe to your channel. Insert this segment at the end of every video with an annotation pointing to the subscribe button.
Brand your channel. Use a brand image in your channel header and fill up the “About” section with information about your brand.
If you do all of the above, you’ll find that getting traffic to your YouTube videos is not only easy, but also fun.
Selling on YouTube should be seen as a long-term process. Don’t expect overnight results. Instead, invest in it over months and nurture an audience. Your main aim should be to help people. Whatever sales you can get will come organically through your brand authority.